How many times has the description of a product enticed you to buy something you’d been considering for a long time? That is the power of a well-written product description. It can assist e-commerce store owners swiftly scale up their sales funnel and eliminate cart abandonment, which is a big worry for many e-commerce businesses.

A product description is the marketing copy that describes the product in detail. It is the most crucial component of selling on the internet. A poor product description can cast a pall over a consumer’s mind, and even if the product is excellent, it will not persuade the customer to try it. This leads us to the topic of today’s post: how can you write effective product descriptions that sell?

7 methods to design great product descriptions that sell

Long explainers aren’t always necessary for an effective product description. The main purpose of any product description should be to provide as many details as possible to help the client decide whether or not to buy it. Here are some suggestions for doing so:

1. Recognize your clients’ needs.

Understanding what your clients want is the Holy Grail of running a profitable e-commerce firm. And, as previously stated, the description does not have to be long. Consider these women’s thermals from, a company that specializes in winter travel gear for men, women, and children.

As a result, before you begin creating product descriptions, consider the following:

  • Which segment of the market are you targeting with your products?
  • What would you like to see in your product description that the buyer would like to see?
  • What features would pique their interest the most?
  • How would a buyer recommend your goods to his or her friends?

2. Advantages of the product

The benefits of the product are the next key consideration. Many times, a consumer is more interested in the benefits of a product than in the nitty-gritty specifics. A consumer looking to buy a health/beauty product, for example, is more concerned with the product’s benefits than with its packaging or dimensions. Take a look at this herbal soap from, a company that specializes in natural, handcrafted skincare.

From the materials used to make the conserve to a small instruction manual on how to utilize it, everything has been clearly outlined. It’s simple to read because to the point-by-point product description. They’ve also placed a ‘Similar items’ banner to the website, making it simple for the consumer to explore through any other flavor they would wish to sample. Isn’t it clever?

3. Customers like attention to detail.

A strong product description should be a whole package that describes the product, informs you about its benefits, and also has an emotional impact. Customers must be emotionally driven to buy a product, after all.

4. Make a connection with your native tongue

Companies spend millions of dollars and crores of rupees to build up their customer service teams in order to provide a flawless shopping experience for their customers. Imagine being greeted by a friendly salesperson who patiently explains the advantages and benefits of a product to you. Isn’t it fantastic? It simplifies the process of selecting a product. Why don’t you try the same trick with your e-commerce platform? How are you going to do that? Writing product descriptions in a language that your users will understand, a language that will captivate them, a vocabulary that will make a buyer sitting thousands of kilometers away have a deeper human connection with your goods.

5. Use powerful words to come up with new ideas.

The adage “words are mightier than pen” appears to be appropriate here. Using words to entice customers to buy your stuff is a brilliant concept in a virtual world where the product description may literally make or ruin your business.

The following is how Neil Patel summarizes the situation:

  • Suddenly
  • Now
  • Announcing
  • Introducing
  • Amazing
  • Sensational
  • Revolutionary
  • Miracle
  • Magic
  • Quick
  • Hurry

When you use a combination of these terms to outline your product description, you’ll see an increase in conversions.

6. Make your description SEO-friendly.

It’s just as critical to entice customers with your product description as it is to maintain the SEO relevant. Search Engine Optimisation (SEO) is a technique for increasing traffic to organic content on the internet. It’s fascinating to see how it works. A crawler, whether it’s Google or another search engine you’re using, collects all of the material on the internet and then uses an algorithm to rank all of the search results.

7. Make sure your product description is accurate.

Last but not least, make sure your product descriptions are accurate before publishing them online. Make sure you’ve covered all of the bases and have a consistent format for all of your product descriptions. Put it on pilot mode after that and see whether you receive the necessary traffic.

Every business and product is unique, so you’ll have to experiment with a variety of strategies before settling on one that works for you and your customers.

Source: product features , product rule

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